I had the opportunity to design the website for Trucks & Wheels, an independent skate shop that proudly supports local brands. The goal was to create a fun, urban web experience using bold colour and custom illustrations, reflecting the vibrant skate culture while making the shop's local roots stand out. Collaborating closely with the team, I developed a design that’s full of character, combining bold colours and custom illustrations to capture an urban vibe. The result is a fun, engaging interface that speaks to the brand’s personality and creates a strong connection with its community.
The site was designed with a focus on user experience and interface design. I ensured that the navigation is simple and intuitive, allowing visitors to easily browse and shop products. It adapts seamlessly across all breakpoints, maintaining a dynamic and consistent look from desktop to mobile. Throughout the project, I worked to not only convey the brand’s identity but also to boost their engagement with customers and drive conversions—turning casual visits into meaningful interactions and sales.
