Designed for the “Crystal Clear” campaign by the New Zealand Women’s Rights Party, this poster invites females across Aotearoa to share a video explaining why a women’s rights party matters, loud and crystal clear.
Tasked with designing something with a feminine feel, it was important to me to create a piece that spoke to the boldness, vibrancy, and inclusivity of all females. My approach was to create a hand-drawn illustration of diverse females mid-speech, capturing their energy and solidarity. I made use of expressive, rougher lines to evoke a sense of strength and diversity, paired with a colour palette combining soft and strong hues to feel both fresh and empowering. The design moves away from more traditional, conservative political visuals, inviting wider participation and encouraging engagement through warmth, power, and visual inclusivity.
Gambes Sabroses is a bold and playful marketing poster created for a two-night event celebrating a prawn and vermut pairing night. The design merges handcrafted and 3D typographic elements, giving the poster a dynamic, layered feel.
Working with a contrasting colour palette to make the key visuals pop, combining flat, hand-drawn text with vibrant, dimensional typography to create a striking visual hierarchy. The posters were strategically placed inside and outside the venue to grab the attention of walk-by traffic and patrons alike, inviting them to enjoy a fresh and fun Catalunya culinary experience.
For the Wave & Ride festival poster campaign, I focused on creating a design that connects to the cultural roots of both surfing and skating, drawing from their shared sense of nostalgia. By incorporating texture and grit, I wanted to capture the raw, energetic feel central to these communities. The emphasis on movement came to life through dynamic typography, which mimicked the flowing waves of the ocean and the smooth curves of a skate park. The contrasting palette and combination of hand-drawn flat text with 3D elements further enhanced this energy, providing depth and motion to the design.
This project was about more than just aesthetics; it was about promoting local talent and fostering community engagement. The event was a two-day celebration of competition, creativity, and local craftsmanship, and I wanted the poster to visually represent that vibrant, inclusive spirit.
